CASE STUDIES

 

Baby Care

 
 

Goal: Drive e-commerce sales for a baby care startup 

Challenge: In the age of Amazon and Target, 99% of sales happen outside of the brand's .com. Major e-retailers don't pass on analytics data back to the advertisers. How do you think strategically in an opaque marketplace and deliver ROI while growing the brand?

Solution: In addition to a traditional paid social campaign leveraging interest and behavioral targeting, we devised a reverse funnel approach:

  1. Used paid search to answer immediate intent from users searching for our product driving them to the brand's .com 

  2. Site visitors and converters were captured using the Facebook pixel

  3. We then created Lookalike audiences off of visitors and targeted those audiences on Facebook and Instagram driving to e-retailer sites. Our team worked closely with the client at strategic and tactical levels on audience segmentation, settings optimization, and creative testing.

  4. We combined data a driven approach with qualitative learnings to fine-tune creative and slash acquisition costs by over 200% thus improving the client's ROI.

Case studies-baby.jpg
 
 
 

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Here is your description of this project.  Nullam tempor dolor sed nulla auctor, nec placerat felis sodales. Etiam et turpis mattis, efficitur mi ut, ultrices diam. Donec consectetur, odio eget porta varius, orci mauris viverra ante, eget egestas turpis sapien vel orci. 

Donec consectetur, odio eget porta varius, orci mauris viverra ante, eget egestas turpis sapien vel orci. Donec eu ornare augue, ut efficitur velit. Vestibulum et magna mattis, sollicitudin ligula ac, facilisis dui. Ut blandit lectus neque, sit amet fringilla nisi mollis eget. Sed a eros nec leo euismod eleifend sit amet ut nisl.

Vestibulum et magna mattis, sollicitudin ligula ac, facilisi. Ut blandit lectus neque, sit amet fringilla nisi mollis eget. Sed a eros nec leo euismod eleifend sit amet ut nisl. Donec consectetur, odio eget porta varius, orci mauris viverra ante, eget egestas turpis sapien vel orci. Donec eu ornare augue, ut efficitur velit. 

Donec consectetur, odio eget porta varius, orci mauris viverra ante, eget egestas turpis sapien vel orci. Donec eu ornare augue, ut efficitur velit. Vestibulum et magna mattis, sollicitudin ligula ac, facilisis dui. Ut blandit lectus neque, sit amet fringilla nisi mollis eget. Sed a eros nec leo euismod eleifend sit amet ut nisl.

Vestibulum et magna mattis, sollicitudin ligula ac, facilisis dui. Ut blandit lectus neque, sit amet fringilla nisi mollis eget. Sed a eros nec leo euismod eleifend sit amet ut nisl. Donec consectetur, odio eget porta varius, orci mauris viverra ante, eget egestas turpis sapien vel orci. Donec eu ornare augue, ut efficitur velit. 

Donec eu ornare augue, ut efficitur velit. Vestibulum et magna mattis, sollicitudin ligula ac, facilisis dui. Ut blandit lectus neque, sit amet fringilla nisi mollis. Sed a eros nec leo euismod eleifend sit amet ut nisl. 

 
 
 

3. Eget egestas turpis sapien vel. Donec augue.

 
 

Here is your description of this project.  Donec consectetur, odio eget porta varius, orci mauris viverra ante, eget egestas turpis sapien vel orci. Donec eu ornare augue, ut efficitur velit. Vestibulum et magna mattis, sollicitudin ligula ac, facilisis dui. Ut blandit lectus neque, sit amet fringilla nisi mollis eget. Sed a eros nec leo euismod eleifend sit amet ut nisl.

— Donec Consectetur

Donec eu ornare augue, ut efficitur velit. Vestibulum et magna mattis, sollicitudin ligula ac, facilisis dui. Ut blandit lectus neque, sit amet fringilla nisi mollis eget. Sed a eros nec leo euismod eleifend sit amet ut nisl. Donec consectetur, odio eget porta varius, orci mauris viverra ante, eget egestas turpis sapien vel orci. 

— Donec Consectetur

 

Vestibulum et magna mattis, sollicitudin ligula ac, facilisis dui. Ut blandit lectus neque, sit amet fringilla nisi mollis eget. Sed a eros nec leo euismod eleifend sit amet ut nisl. Donec consectetur, odio eget porta varius, orci mauris viverra ante, eget egestas turpis sapien vel orci. Donec eu ornare augue, ut efficitur velit. 

— Donec Consectetur

Donec consectetur, odio eget porta varius, orci mauris viverra ante, eget egestas turpis sapien vel orci. Donec eu ornare augue, ut efficitur velit. Vestibulum et magna mattis, sollicitudin ligula ac, facilisis dui. Ut blandit lectus neque, sit amet fringilla nisi mollis eget. Sed a eros nec leo euismod eleifend sit amet ut nisl.

— Donec Consectetur

 
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