FUTURE
LIVING
I’m Kate, a strategist, community builder, and founder working where regenerative hospitality, growth marketing, and community meet.
I design spaces and experiences that cultivate presence, wellbeing, and connection — and build living communities around forward-thinking brands.
I help hospitality, real estate, and lifestyle brands design for the flexible, wellness-focused, tech-savvy human — using a framework I developed while building AOMA, an eco-positive coliving & coworking project outside Lisbon, and years of running communities and growth for brands across beauty, babycare, immersive entertainment, and the nomad world.
KATE SHIFMAN
Brand, Community, and Growth Strategist
PRACTICE
AOMA coliving Red Bridge Community COWORKING & SPA GROWTH MARKETING HOSPITALITY STRATEGY
How I work with brands & spaces
My work falls into two lanes:
For hospitality, coliving & future-of-living projects.
Advisory on concept, guest experience, full marketing strategy and execution, and community building for spaces that want to cultivate presence, wellbeing, and connection.
For brands & teams: growth, AI & community.
Growth and AI strategy for brands that see community as the core and technology as the multiplier.
From solo founder to community-powered brand
Building in public is how AOMA, my communities, and my work have grown: sharing the messy middle, inviting people into the process, and letting the right investors, partners, and members find themselves in the story.
It turns “audience” into community and community into real momentum — capital, collaborations, and long-term loyalty.
The same logic sits underneath how I think about brand: design it with the people who will live it, and it will carry you much further than any campaign.
COMMUNITIES I BUILD AND STEWARD
A local community of remote workers and digital nomads weaving work, wellness, and slow coastal living.
RedBridge Lisbon
Private entrepreneur club linking Silicon Valley and Portugal’s innovation ecosystem through curated events and founder–investor connections.
Ericeira Coworking & Spa