Services
Working with me is like having a senior agency team at your disposal at a fraction of the cost and time. I’ve assembled a nimble group of top marketing professionals, armed with real-world experience and powered by AI.
Together, we help you build your brand and bring it to market faster and more efficiently than a traditional agency ever would — and at a level of strategy and execution freelancers can’t deliver.
No more hunting for one-off hires to plug gaps; you get a complete, flexible team ready to take you to the next level.
In short: big-brand support, without the big-brand budget.
I work with two kinds of clients:
Teams building SPACES – coliving, coworking, hotels, branded living, healing, “third” spaces
Audits - custom productized diagnostics
If your category is moving to AI search and you're invisible in the answers.
Teams building BRANDS – hospitality, wellness, lifestyle, and other community-minded companies.
Six ways to work together.
Three audits, a brand voice workshop, focused sprints, and an embedded fractional role. Match your needs to a service below — or chat with our friendly growth whisperer to find the right starting point.
If your social isn't translating to sales and you don't know where else your audience is talking.
If your ad spend is not delivering results or cost of acquisition is high.
If you want all three diagnoses, joined into one strategic picture.
Gen AI Visibility Audit
An x-ray of how AI engines — ChatGPT, Claude, Perplexity, Gemini, Google's AI Overviews — describe your brand and your competitors for the prompts your buyers actually use. Two roadmaps (technical + content) plus a working session.
Conversation discovery Audit
A map of where your audience actually talks about your category — the communities, niche platforms, group chats and podcasts shaping decisions long before anyone clicks an ad.
Growth engine Audit
An end-to-end diagnosis of your acquisition and retention engine — paid media performance, CRM lifecycle, segmentation, and the leaks between them. Precise picture of where every euro is over- or under-performing.
The Stack & The Architecture
Bundle two audits with cross-synthesis (The Stack) or all three with a 90-day implementation roadmap and 30-day strategic review (The Architecture). Bundled tiers include built-in savings, and continuation pricing is available if you start with a single audit and add more within 30 days.
Workshop — Codify & Deploy
If your website, social, and email are all speaking in different voices and AI tools make you sound robotic.
Brand Voice Workshop
Not a brand voice PDF — a custom AI voice engine deployed in your Claude environment, with the prompts to extend it. Joint setup session included. Optional founder voice add-on.
Sprints - Focused Execution
When you have the diagnostics and are ready to take action.
Growth Sprints
Focused 2–6 week builds for one named outcome — Gen AI Visibility implementation, CRM + email sequences, paid media setup, or full digital-stack architecture. Strategy-only sprints also available.
Fractional - Embedded Leadership
If you need an executive growth brain but aren't ready for the full-time hire.
Fractional Head of Brand, Community & Growth
Embedded strategic leadership, 6–8 days/month. Quarterly OKRs, weekly working cadence, access to my custom AI infrastructure. Two concurrent clients maximum.
Methodology — Community by Design
If you're building a community around your brand to create belonging, loyalty, advocacy, and lifetime value
The Belonging Architecture
A five-stage methodology — Purpose, Reach, Activation, Ritual, Torch — for designing brand communities that compound value, retention, and revenue. Custom engagements for hospitality, longevity, members clubs, and lifestyle brands.
MY METHOD: GROWTH CHARTING
Case studies
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Objective: Drive direct ticket sales for a niche, music-driven spiritual experience.
Challenge: Scale beyond brand terms while keeping ROAS positive across diverse US, Canada, and EU markets.
Approach: Expanded targeting and optimized campaigns around demographics, psychographics, and household income tiers.
Results:
+800% brand search growth in tested markets
Improved conversion rates
200–400% lift in ticket sales
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Objective: Raise investment capital via paid social.
Challenge: Reach three distinct investor types with highly specific messaging on a limited budget.
Approach:
Built custom video + ad copy variations for each investor profile
Ran structured A/B tests on Meta with budget scaling for winners
Directed traffic to a custom landing page and manually qualified leads
Results:
$200,000 investment generated from just $1,200 ad spend
Ticket sizes $20K+
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Objective: Grow multi-channel retail sales.
Challenge:
Immediate need: Retailer co-promotion.
Wider challenge: scaling with audience saturation and high CPM on paid social and lack of search volume in SERPs.
Approach:
Leverage paid media to drive traffic to retail partners for special offers
Audience building
Results:
1,100% MoM sales lift on Target.com
227% YoY product line lift
15% sales lift on Amazon.com
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Objective: Scale DTC sales for a luxury haircare brand.
Challenge: Audience saturation and high CPM on paid social and lack of cost efficient search volume in SERPs.
Approach:
Full Funnel approach
Data driven retargeting, cross-targeting, and audience development
Results:
Outperformed YoY holiday Campaign goal by 30%
Continuously improved paid media efficiency, taking average campaign ROAS from 1+ to over 20 during my 3 years’ tenure
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Objective: Reduce retailer dependency, scale direct sales
Challenge: Convoluted path to purchase and website designed as a source of information than a sales engine.
Approach:
Guided client team on website redesign and conversion optimization
Briefed on landing page design and flow
Executed full-funnel optimization: expanded keyword coverage, deployed experimental Google products, refined bid strategies, introduced strategic geo-targeting and market consolidation, and overhauled ad copy
Results:
Robotics
Grew eCommerce revenue +31% by doubling sales volume.
Scaled lead generation 2.4× through full-funnel Google Ads optimization.
Consumer
Increased direct revenue +61% YoY, driven by a 78% uplift in average order value.
Improved ROAS +73% while growing overall revenue +14% by scaling Dynamic Ads across categories.