Services

Working with me is like having a senior agency team at your disposal at a fraction of the cost and time. I’ve assembled a nimble group of top marketing professionals, armed with real-world experience and powered by AI.

Together, we help you build your brand and bring it to market faster and more efficiently than a traditional agency ever would — and at a level of strategy and execution freelancers can’t deliver.

No more hunting for one-off hires to plug gaps; you get a complete, flexible team ready to take you to the next level.

In short: big-brand support, without the big-brand budget.

I work with two kinds of clients:

Teams building SPACES – coliving, coworking, hotels, branded living, healing, “third” spaces

Teams building BRANDS – hospitality, wellness, lifestyle, and other community-minded companies.

Hospitality, coliving & future-of-living projects

spaces

What I help with

Concept & positioning – who you’re for and the role you play in their life.

Market analysis and USP - where you play and how you stand out.

Customer personas and messaging segmentation - so your content resonates.

Guest experience – using my Thrive Spaces Framework to design for presence, wellbeing, and connection.

Community & programming – memberships, rituals, recurring formats, and partnerships that bring the brand to life.

Orchestrate a cohesive brand experience across channels: optimize your marketing systems - SEO/GEO LLM visibility, email and CRM, social, website, chat, and the guest experience.

Own and develop a direct relationship with your audience and reduce OTA dependency.

I come in at the start and help you conceptualize or help you pivot your existing brand and redesign for sustainable growth.

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Brands & teams: growth, AI & community

brands

What I help with

Market analysis and USP - where you play and how you stand out.

Customer personas and messaging segmentation - so your content resonates.

Orchestrate a cohesive brand experience across channels: optimize your marketing systems - SEO/GEO LLM visibility, email and CRM, social, website, chat, and the guest experience.

AI & workflow design – a few high-impact systems designed and implemented to empower your team.

Lightweight integrations to power your outreach, content creation, reporting, customer engagement, follow up, and ongoing processes.

Community-informed strategy – design for resonance and loyalty.

I come in at the start and help you conceptualize or help you pivot your existing brand and redesign for sustainable growth.

Get in touch

My Method:

GROWTH CHARTING

  • 01. 360° Brand Audit

    A holistic view of the brand encompassing content, performance, authority, visibility, perception, and competitiveness.

    Core messaging alignment across brand.com, SEO and GEO (the way your brand shows up in AI Search), social, community, paid media, and competitors.

  • 02. Journey Mapping

    Connect the brand’s offering to audience needs and build a pattern of interactions that lead to acquisition, retention, advocacy, and ultimately, higher lifetime value.

    Translate the brand to its customer base in a way that resonates.

  • 03. Opportunities

    The highest-leverage moves across quick wins, mid-term plays, and longer-term bets.

    1. What's most feasible and effective right now.

    2. How do we scale and grow

    3. Where does the brand want to be in 5 years.

  • 04. Growth Blueprint

    A focused plan across USP, personas, content & creative, paid media, optimized customer touchpoints, authority & community, and SEO / GenAI visibility.

    Includes practical components needed to implement the overarching growth strategy. 

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Case studies

  • Objective: Drive direct ticket sales for a niche, music-driven spiritual experience.

    Challenge: Scale beyond brand terms while keeping ROAS positive across diverse US, Canada, and EU markets.

    Approach: Expanded targeting and optimized campaigns around demographics, psychographics, and household income tiers.

    Results:

    • +800% brand search growth in tested markets

    • Improved conversion rates

    • 200–400% lift in ticket sales

  • Objective: Raise investment capital via paid social.

    Challenge: Reach three distinct investor types with highly specific messaging on a limited budget.

    Approach:

    • Built custom video + ad copy variations for each investor profile

    • Ran structured A/B tests on Meta with budget scaling for winners

    • Directed traffic to a custom landing page and manually qualified leads

    Results:

    $200,000 investment generated from just $1,200 ad spend

    Ticket sizes $20K+

  • Objective: Grow multi-channel retail sales.

    Challenge:

    1. Immediate need: Retailer co-promotion.

    2. Wider challenge: scaling with audience saturation and high CPM on paid social and lack of search volume in SERPs.

    Approach:

    • Leverage paid media to drive traffic to retail partners for special offers

    • Audience building

    Results:

  • Objective: Scale DTC sales for a luxury haircare brand.

    Challenge: Audience saturation and high CPM on paid social and lack of cost efficient search volume in SERPs.

    Approach:

    1. Full Funnel approach

    2. Data driven retargeting, cross-targeting, and audience development

    Results:

    • Outperformed YoY holiday Campaign goal by 30%

    • Continuously improved paid media efficiency, taking average campaign ROAS from 1+ to over 20 during my 3 years’ tenure

  • Objective: Reduce retailer dependency, scale direct sales

    Challenge: Convoluted path to purchase and website designed as a source of information than a sales engine.

    Approach:

    • Guided client team on website redesign and conversion optimization

    • Briefed on landing page design and flow

    • Executed full-funnel optimization: expanded keyword coverage, deployed experimental Google products, refined bid strategies, introduced strategic geo-targeting and market consolidation, and overhauled ad copy

    Results:

    Robotics

    • Grew eCommerce revenue +31% by doubling sales volume.

    • Scaled lead generation 2.4× through full-funnel Google Ads optimization.

    Consumer

    • Increased direct revenue +61% YoY, driven by a 78% uplift in average order value.

    • Improved ROAS +73% while growing overall revenue +14% by scaling Dynamic Ads across categories.

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