Kate Shifman


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Kate is a savvy media strategist with 10+ years experience creating impactful connections between people and brands.

Throughout her life, Kate has been involved in photography covering Fashion, Architecture, and Fine Art. She is particularly interested in the ways we leave our marks on our surroundings, including street art and #urbex.

Kate's blog, Solar In The City, offers practical advice on ways to live a more sustainable life utilizing technology to lighten out footprint on the planet.



Kate is an independent marketing consultant helping brands reach their goals across digital and social channels.

In her previous roles Kate spearheaded paid search and social initiatives for brands such as Procter & Gamble, ABC Family/Freeform Network, Food Network, Memorial Sloan Kettering, RCN Telecom, El Rey Network, Movado, Hertz Car Sales, and many more.

The diversity of Kate's client roster allows her to adapt her skillset to each new vertical and drive performance whether the goal is branding or direct response, tailoring tactics to each client.

Click here to learn more about Kate’s consulting offering.