A woman with curly red hair and light skin, wearing a black sleeveless top with a white floral pattern, is holding a black rod or stick with her right hand and looking directly at the camera.

FUTURE

LIVING

I’m Kate, a strategist, community builder, and founder working where regenerative hospitality, growth marketing, and community meet.

I design spaces and experiences that cultivate presence, wellbeing, and connection — and build living communities around forward-thinking brands.

I help hospitality, real estate, and lifestyle brands design for the flexible, wellness-focused, tech-savvy human — using a framework I developed while building AOMA, an eco-positive coliving & coworking project outside Lisbon, and years of running communities and growth for brands across beauty, babycare, immersive entertainment, and the nomad world.

KATE SHIFMAN

Brand, Community, and Growth Strategist

PRACTICE

Modern residential community with wooden townhouses, a swimming pool, landscaped garden with trees and plants, and people relaxing and socializing outdoors.

People gathered outdoors under a decorated canopy, sitting on green artificial grass seats, participating in a discussion or panel, with some individuals standing in the background, surrounded by trees and colorful flags.

Kate Shifman speaking at the Future of Hospitality conference in Lisbon, with thatched umbrellas and ocean in the background.

People attending a presentation in a modern, cozy room with wooden accents, hanging plants, and vibrant wall art featuring animals and abstract patterns. A speaker is seated at the front with a large screen displaying a document.

AOMA Coliving

Red Bridge Community

Coworking and Spa

Growth Marketing

Hospitality Strategy

AI Native Growth Strategy

AOMA Coliving Red Bridge Community Coworking and Spa Growth Marketing Hospitality Strategy AI Native Growth Strategy

How I work with brands & spaces

Kate Shifman giving a presentation to the Future of Hospitality group in a conference room.

My work falls into two lanes:

For hospitality, coliving & future-of-living projects.
Advisory on concept, guest experience, full marketing strategy and execution, and community building for spaces that want to cultivate presence, wellbeing, and connection.

For brands & teams: growth, AI & community.
Growth and AI strategy for brands that see community as the core and technology as the multiplier.

Learn More →

From solo founder to community-powered brand

Building in public is how AOMA, my communities, and my work have grown: sharing the messy middle, inviting people into the process, and letting the right investors, partners, and members find themselves in the story.

It turns “audience” into community and community into real momentum — capital, collaborations, and long-term loyalty.

The same logic sits underneath how I think about brand: design it with the people who will live it, and it will carry you much further than any campaign.

Learn more about my journey →

Kate Shifman giving a presentation at Bansko Nomad Fest

COMMUNITIES I BUILD & STEWARD

RedBridge Lisbon

A local community of remote workers and digital nomads weaving work, wellness, and slow coastal living.

Ericeira Coworking & Spa

Private entrepreneur club linking Silicon Valley and Portugal’s innovation ecosystem through curated events and founder–investor connections.