Services
Working with me is like having a senior agency team at your disposal at a fraction of the cost and time. I’ve assembled a nimble group of top marketing professionals, armed with real-world experience and powered by AI.
Together, we help you build your brand and bring it to market faster and more efficiently than a traditional agency ever would — and at a level of strategy and execution freelancers can’t deliver.
No more hunting for one-off hires to plug gaps; you get a complete, flexible team ready to take you to the next level.
In short: big-brand support, without the big-brand budget.
I work with two kinds of clients:
Teams building SPACES – coliving, coworking, hotels, branded living, healing, “third” spaces
Teams building BRANDS – hospitality, wellness, lifestyle, and other community-minded companies.
I come in at the start and help you conceptualize or pivot your existing brand and redesign for sustainable growth.
Hospitality, coliving & future-of-living projects
spaces
What I help with
Concept & positioning – who you’re for and the role you play in their life.
Market analysis and USP - where you play and how you stand out.
Customer personas and messaging segmentation - so your content resonates.
Guest experience – using my Thrive Spaces Framework to design for presence, wellbeing, and connection.
Community & programming – memberships, rituals, recurring formats, and partnerships that bring the brand to life.
Orchestrate a cohesive brand experience across channels: optimize your marketing systems - SEO/GEO LLM visibility, email and CRM, social, website, and the guest experience.
custom ai tools to help you get discovered and grow in the post-reach world
develop a direct relationship with your audience and reduce OTA dependency.
Brands & teams: growth, AI & community
brands
What I help with
Market analysis and USP - where you play and how you stand out.
Customer personas and messaging segmentation - so your content resonates.
Orchestrate a cohesive brand experience across channels: optimize your marketing systems - SEO/GEO LLM visibility, email and CRM, social, website, chat, and the guest experience.
AI & workflow design – custom high-impact systems designed and implemented to empower your team. outreach, content creation, reporting, customer engagement, follow up, and ongoing processes.
custom ai tools to help you get discovered and grow in the post-reach world
Community-informed strategy – design for resonance and loyalty.
develop a direct relationship with your audience to build lifetime value, loyalty, and reduce platform dependency.
MY METHOD: GROWTH CHARTING
Case studies
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Objective: Drive direct ticket sales for a niche, music-driven spiritual experience.
Challenge: Scale beyond brand terms while keeping ROAS positive across diverse US, Canada, and EU markets.
Approach: Expanded targeting and optimized campaigns around demographics, psychographics, and household income tiers.
Results:
+800% brand search growth in tested markets
Improved conversion rates
200–400% lift in ticket sales
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Objective: Raise investment capital via paid social.
Challenge: Reach three distinct investor types with highly specific messaging on a limited budget.
Approach:
Built custom video + ad copy variations for each investor profile
Ran structured A/B tests on Meta with budget scaling for winners
Directed traffic to a custom landing page and manually qualified leads
Results:
$200,000 investment generated from just $1,200 ad spend
Ticket sizes $20K+
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Objective: Grow multi-channel retail sales.
Challenge:
Immediate need: Retailer co-promotion.
Wider challenge: scaling with audience saturation and high CPM on paid social and lack of search volume in SERPs.
Approach:
Leverage paid media to drive traffic to retail partners for special offers
Audience building
Results:
1,100% MoM sales lift on Target.com
227% YoY product line lift
15% sales lift on Amazon.com
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Objective: Scale DTC sales for a luxury haircare brand.
Challenge: Audience saturation and high CPM on paid social and lack of cost efficient search volume in SERPs.
Approach:
Full Funnel approach
Data driven retargeting, cross-targeting, and audience development
Results:
Outperformed YoY holiday Campaign goal by 30%
Continuously improved paid media efficiency, taking average campaign ROAS from 1+ to over 20 during my 3 years’ tenure
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Objective: Reduce retailer dependency, scale direct sales
Challenge: Convoluted path to purchase and website designed as a source of information than a sales engine.
Approach:
Guided client team on website redesign and conversion optimization
Briefed on landing page design and flow
Executed full-funnel optimization: expanded keyword coverage, deployed experimental Google products, refined bid strategies, introduced strategic geo-targeting and market consolidation, and overhauled ad copy
Results:
Robotics
Grew eCommerce revenue +31% by doubling sales volume.
Scaled lead generation 2.4× through full-funnel Google Ads optimization.
Consumer
Increased direct revenue +61% YoY, driven by a 78% uplift in average order value.
Improved ROAS +73% while growing overall revenue +14% by scaling Dynamic Ads across categories.